website design

corporate website: design & development

barn2Door

At its core, the Barn2Door website is a gathering location for all individuals interested in the company and what it offers — whether that be our potential customers, future employees, our partners, investors, individuals looking for farm food, and of course, our current customers. No matter the way you find us or why you are looking at our content, it is as important that we are accurately and consistently demonstrating not only our authority and position in the field, but who we and our brand is. This is why the website was the starting point for my role and our brand updates.

When I joined the team in June 2021, it was clear that the website was going to be an ongoing focus. Between June and November of that year, I lead the team as we gave the website a complete overhaul, updating every page and our website design. Since the overhaul, I have lead the way and updated the website on a weekly and monthly basis in order to ensure our content is updated and our brand representation is consistent on all channels.

In May of 2022, I proposed two major updated to the site — 1) removing hero images and replacing them with graphics and animations to help capture more visitors at the top of the page, and 2) adding two of our secondary color to help distinguish our types of content. After presenting the proposal to our executive team and gaining approval, the changes were implemented.