Farm Website
CSA. Women Owned. Produce.
After completing nearly 100 websites for clients, this project is amongst my favorites. The client came to us with a previous website already published and in use. Part of the preparation for building sites is looking at their current materials and pinpointing what they need from their new site. For this project, they needed a total overhaul. The previous site was difficult to navigate, lacked personality, and didn’t leave an impression on the viewer. So, I got to work at giving them a totally new look that corresponds with the farm’s branding, mission, and personality.
The number one necessity was visuals. The farmer had wonderful photos of both their farm, products, and practices. So, the main focus for navigation and engagement on the site became their visuals, as can be seen below. The fonts and colors of the sites are inspired by the logo. The fonts are decorative yet easy to read in various sizes, and the colors are bold and taken directly from the logo.
The ultimate goal is always for the client to love their site. While presenting my work, all the farmer could say was “I’m so excited!”